July 22, 2020
LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing efforts to be effective, you first need to grow your network.
Building a bigger network on LinkedIn won’t happen overnight. These strategies will help make the idea of growing your connections more realistic and less intimidating.
Learn more today https://socialspeaknetwork.com/7-strategies-for-building-a-bigger-network-on-linkedin/
July 22, 2020
In this video we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we'll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out. First and foremost, email marketing helps you to increase the ROI from your digital marketing efforts. How does it do this? Well, the first thing that it does is it keeps you top of mind with the folks on your email list. Sometimes your email list might be comprised of past patients, or it might be comprised of somebody who just downloaded a resource from your website, or even somebody who just requested a consultation with your practice.
Visit Socialspeaknetwork.com to learn more.
July 8, 2020
Today we're going to be talking about how to make sure that your healthcare practice or wellness practice, is getting in front of the right people at the right time through the use of Google ads for your healthcare marketing. In this podcast episode, I'm going be sharing my screen.
Healthcare practices often have an advertising budget, and typically this advertising budget can be split between digital and traditional marketing. We found in our digital marketing experience that Google Ads is one of the best places to run advertisements for your business to make sure that you are reaching prospects and getting new leads into your practice.
We've talked in the past about how it's important to have a landing page and a lead capture system, so that you can then follow up with these individuals as well. To read the full transcript, please visithttps://socialspeaknetwork.com/adwords-campaigns-healthcare-marketing.
July 1, 2020
A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms. Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar. Learn More Here https://socialspeaknetwork.com/11-content-ideas-to-fill-your-social-media-calendar/
June 24, 2020
We've been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, "Okay, what do we need to adjust for this year, what are our goals, what do we want to do?"
We usually have those quarterly goals, and now we're entering in the second part of 2020 and it's time to reflect on what's working, what's not working, and what we need to do for the remaining part of the year, but then also projecting into the new year.
I know it seems a little crazy to already be thinking about 2021, but things change, and so today we’ll talk about your target market and how to educate them.
What do those posts look like? How does building that relationship works with your target market? So a few things that I want you to do is just take a quick minute to reflect on your social media footprint, so to speak.
So what have your social media struggles been? What goals have you set for your social media strategy or that you want to set moving forward? And what social media platforms are you currently using, and which ones would you like to start using? So think of which ones are you using.
Read the full blog here https://socialspeaknetwork.com/identifying-your-target-market-and-educating-them/
June 17, 2020
Dr. Nick graduated from Sherman College of Chiropractic in 2004 where he earned the honors of Magna Cum Laude and the Rising Star award given to a recent Sherman College graduate who has demonstrated exceptional achievements and service in the community. Dr. Nick’s focus on education came from growing up in a household with two amazing teachers as his parents. He has lectured both internationally and locally on a wide variety of health and life topics. Dr. Nick first learned about the importance of a healthy functioning body during an internship in a pediatric oncology unit in Madrid, Spain. From that point on, it was his mission to learn as much as possible to be able to help as many people as possible.
When Dr. Nick is away from the office, you will find him spending time with Dr. Rachel and their “magic man” of a son, Noah. He also enjoys spending time with friends, gardening, running, practicing American Sign Language, spending time in nature, reading, and playing basketball.
June 10, 2020
Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business. With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to share on each platform. Having a social media content calendar will make things a lot easier.
What is a social media content calendar?
A social media calendar is a document that is used to plan out and organize future content. It allows you to visualize how your marketing looks like in the coming weeks or months and tweak any scheduled posts as necessary. Content calendars can come in several forms. It can be a spreadsheet, hand-written calendar or a software. The purpose of a social media calendar is to provide a framework for scheduling out when and which content will be published across different social media channels. A content calendar do wonders for your business.
Here are 5 reasons why your medical practice needs a social media content calendar. https://socialspeaknetwork.com/5-reasons-you-need-a-social-media-content-calendar/
May 27, 2020
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new features that businesses can take advantage of to engage with their audience. Eventually, it has leapfrogged its competitors and actually became a better version of Snapchat. Instagram stories are something you should consider incorporating into your social media marketing strategy. Here are 8 reasons you should give it a try. Read more at https://socialspeaknetwork.com/8-reasons-businesses-should-use-instagram-stories
May 21, 2020
Introducing Buffalo + Sparrow Yoga Collective with Cole and Rachel.
We founded Buffalo and Sparrow Yoga Collective in 2017 when we realized we both share a passion to make yoga more accessible to people affected by trauma (which we believe is everyone). Yoga, when taught through the lens of trauma sensitivity, can be an important part of a treatment program for individuals with PTSR (Post Traumatic Stress Response) and all individuals benefit from connecting deeply to themselves. Through this perspective. we hope to create yoga environments where individuals feel safe and supported as they witness their trauma symptoms and learn tools within yoga to self-regulate when those symptoms present. Our dream is for everyone experiencing trauma symptoms to have the ability to live life as their whole self… free from trauma symptoms. We believe that yoga, when taught with intentionality around trauma, can support in this journey.
We deeply strive to stay culturally aware, up-to-date on the most current trauma research and yoga findings as well as being as inclusive, aware, informed and sensitive as possible. Our offerings are for everyone! Every background, experience, culture, identity, gender and being is welcome!
We also understand many folks might feel more comfortable in their healing process when learning and sharing space with those in their own affinity groups. If this is the case for you, please head over to our collaborators tab to learn more about where to to go in order to support yourself in the safest way.
May 13, 2020
More and more businesses and professionals are creating a social media account for their brands. Some even create a profile in different platforms, only to realize how difficult it is to manage multiple accounts. Worse, people aren’t interacting or following them. They aren’t getting much traffic either. The easy option now would be to just give up.
Even if you’ve let your once-active social media presence go flat, there are still ways to revive it. It may be difficult to get back into the mix, but it’s possible.
Use these strategies to refresh and revitalize your social media presence.
Read the full blog at https://socialspeaknetwork.com/5-strategies-to-revive-your-inactive-social-media-account/ and register for the VIP Community at https://socialspeaknetwork.com/vip-community/