October 15, 2019
According to a report in the Annals of Family Medicine, 45% of physicians receive new patients through referrals. Like any medical practitioner, you want to make sure that your practice is supported by your referral partners and your community.
We know that you are doing your part in referring patients to other physicians whom you feel are the best. But are they returning the favor of referring their patients to you?
If you’re looking for ways to get more referrals, keep reading. Let’s take a look at some of the best practices your office should maintain to maximize the potential of your patient referral program.
Read more at SocialSpeakNetwork.com
October 9, 2019
Video marketing is such an important piece of your digital marketing strategy. In today's marketing world people want to be able to connect with their healthcare providers and know who they are.
Gone are the days of making extravagant videos, going WAY over budget, having a studio, etc. Let's get back to the basics, being authentic in the videos, recording on smartphones or newer computers with good quality. Videos are such an easy way to be able to connect with your audience on a deeper level.
Read more here https://socialspeaknetwork.com/why-video-marketing-is-such-an-important-piece-of-your-online-strategy
October 2, 2019
Today we're going to be talking about Lead generation. We've already discussed Facebook advertising and social media marketing and lead generation ties into this as well as your patient Journey very closely.
Now as we dive into lead generation, there are some basic components that we are going to discuss. The first is having a clear understanding of what your ideal patient is looking for online, then it includes creating the messaging that's going to bring this person into the door and get them interested in learning more, followed by the technical aspects of creating a landing page a welcome email and a thank you page. as we discussed these items were going to dive into the hero's journey and what this means for creating advertising copy that captures the attention, build trust, and books initial consultations with your patients.
Often times we see health clinics run ads that direct people to a page on their website. While this is great for building website traffic we have found that these campaigns lead to nearly zero results and a negative return on investment for health care centers. While you want to make sure that you are helping those in your community, you also need to make sure that you are understanding how the money you spend in your advertising actually relates to an increase in revenue of your bottom line.
Please - if you know that your ads just run to a page on your website, jump into your account and pause them now. The contact Social Speak so we can help you optimize these!
Let's start first with the needs of your ideal patient we've been talking about this over the past couple of months. You should already understand your Patient Journey. What brings these patients in the door? What makes them look for your services? And how can you position the benefits of coming in to see your doctors so that it answers the key questions that you are prospects have.
Read the blog and transcript at SocialSpeakNetwork.com/lead-generation-for-medical-practices/
September 25, 2019
Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when planning your healthcare marketing campaign. Read more here
September 18, 2019
In today's episode we are going to be talking about blogging for your healthcare center or your wellness practice. Blogging is one of the best ways for you to share your knowledge and your education with prospects and with your network online.
Additionally, a well-written blog post helps to boost your search engine (SEO) rankings for your website thus driving more traffic, to your website for specific keywords and keyword phrases. It's always important as you're writing a blog post to keep both that end user, or that potential patient in mind as well as keeping the search engines in mind too.
How do you go about finding topics to blog about, how do you go about writing that blog post and structuring it, and how do you share it after it's written?
These are the key elements that we will be covering today in the video about How to Blog to Boost SEO for Healthcare Providers. The full blog and transcript is available at: https://socialspeaknetwork.com/how-to-blog-to-boost-seo-for-healthcare-providers/
September 11, 2019
Healthcare is an ever-expanding, ultra-competitive marketplace. It can also be very technical and jargon-heavy, which can be off-putting to most people. To remain competitive in an ever-evolving industry, it is important to employ creative marketing tactics that cut through the clutter.
Take a look at these 6 successful healthcare marketing campaigns and start pondering how your company can leverage similar tactics.
Learn more on our blog https://socialspeaknetwork.com/6-successful-healthcare-marketing-campaigns-you-need-to-see/
September 4, 2019
In today's podcast, we talk about how Instagram and Pinterest play an important role in your digital marketing strategy.
Some people may overlook these two platforms thinking either they are for a younger crowd or their target market is not using these platforms, but that's not true. Instagram is one of the fastest-growing social media platforms and Pinterest is being used as a visual search engine, it's just like Google but all pictures!
I highlight the following points:
- Tips & Tricks to utilize Instagram to it's fullest potential
- How to Upload videos to Instagram and Pinterest
- Tools to help maximize your Pinterest efforts
Read the full blog on our website https://socialspeaknetwork.com/how-to-use-instagram-and-pinterest-for-your-wellness-practice/
To learn more please visit https://socialspeaknetwork.com/
August 28, 2019
Today's podcast is about Facebook groups and how to utilize Facebook groups to get in front of prospects, to build a community around your services, and really create that brand image where you are sharing valuable information and building conversations with your target market. So Facebook groups really have a few different purposes. You can view them as a forum on Facebook, you can view them as a way for people to connect with a community around a certain topic or even in a specific location. And we have seen great success for wellness coaches, dietitians, nutritionists, wellness centers, healthcare organizations, creating groups were their own prospects and members as a way to make sure that they have more consistent communication with those individuals.
Please head over to socialspeaknetwork.com to learn more about digital marketing for health care!
August 14, 2019
In today's podcast episode, we are going to be talking about Facebook ads. Facebook ads are important for health and wellness businesses and for healthcare services.
Facebook Ads help you establish brand recognition and brand trust quickly and easily. They also allow you to get in front of the right people at the right time. Managing Facebook Ads for your healthcare business is really to not only build your prospect list, but also to nurture those prospects.
Last week, Amber talked some about creating a social media content calendar and figuring out how many times to post and what topics to post about, and so this is taking your social media presence to really another level.
To learn more and read the full transcript, visit SocialSpeakNetwork.com.
August 7, 2019
In today's podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don't seem like a priority at the moment, like social media, blogging, videos, email marketing, etc.
When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder. : https://socialspeaknetwork.com/why-it-is-so-important-to-have-a-digital-marketing-strategy