September 16, 2020
In today's episode, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area.
Because of telehealth and platforms like Zoom, we can really look and start expanding and reaching people nationwide. Pinterest is a fantastic way to go about doing that because you aren't necessarily going to reach people within your geographic location. Because of the use of Zoom, clients are used to working with people who really could be anywhere. They're used to getting information from online, rather than going and sitting down with an individual. So 2020 has really created this landscape where even as a small business who really works with individuals locally, you now can really extend that net a lot wider, and Pinterest creates the perfect opportunity to do search engine optimization and reach the folks who are specifically looking for your product, your services, and your expertise.
How Pinterest search algorithm works is it looks at four different top things:
1 - The domain quality
2 - The pin quality
3 - The Pinner quality
4 - The topic relevance.
Let's dive into these individually. The first item is domain quality, this is really to ensure that the websites that have pins coming from it are highly ranked in terms of Pinterest, so if you have never pinned before, if you've never claimed the website before, anything like that, Pinterest is less likely to show your pins to other users in Pinterest. So how do you improve your domain quality in the eyes of Pinterest?
September 9, 2020
You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most efficient channels for delivering advertising messages to people who have shown interest in your services. It allows you to connect with them on a personal level, which helps you build a relationship with your audience and drives your practice forward. So how do you ensure that your email efforts drive in the most bang for your buck? Here are some tips. https://socialspeaknetwork.com/email-marketing-tips-for-your-healthcare-practice
August 18, 2020
Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients.
If you’re thinking of using content to attract patients and clients, it’s a great decision. By providing your audience with useful and relevant content, they are more likely to engage with you, share the content with their family and friends, and return for more. Not only will it capture the attention of your target audience, it will also help you build your credibility and position yourself as an industry leader.
As compared to other sectors, the healthcare market has shown a slow adaption rate when it comes to content marketing. By implementing a content strategy now, you’ll have less competition in your industry and get ahead of your competition.
Here are 5 content marketing ideas for your practice.
Read more at https://socialspeaknetwork.com/5-content-marketing-ideas-for-your-practice/
August 12, 2020
People are searching for everything online - from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the goal is to make sure you show up at the top of the search engine results page. When done properly, SEO has the potential to earn an impressive ROI for your practice and attract the leads you need to grow.
Here are 5 SEO strategies to get more patients for your medical practice. https://socialspeaknetwork.com/5-seo-strategies-to-get-more-patients-for-your-practice
August 5, 2020
Having a strong Instagram Stories Strategy is very important to stay top of mind with your followers. Instagram Stories are usually the first thing people see when they log onto their accounts. Instagram gives you a ton of different options to be creative with your stories! Learn more at https://socialspeaknetwork.com/blog/
July 29, 2020
With over 2.6 billion monthly active users and a sophisticated algorithm that understands intent and behavior, there is no doubt that Facebook is an excellent platform for advertising.
By placing an ad on the platform, your chances of reaching your target audience skyrocket. This is why it’s no surprise that businesses, big and small, continue to devote substantial marketing budget to Facebook ads. Facebook advertising requires a bit of a learning curve. Many of us tend to make a lot of mistakes, especially when we’re starting out.
Understanding some of the most common Facebook ads mistakes for healthcare will help you get more bang for your advertising buck.
Here are 6 common Facebook ads mistakes that are destroying your campaign. https://socialspeaknetwork.com/facebook-ads-mistakes
July 22, 2020
LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing efforts to be effective, you first need to grow your network.
Building a bigger network on LinkedIn won’t happen overnight. These strategies will help make the idea of growing your connections more realistic and less intimidating.
Learn more today https://socialspeaknetwork.com/7-strategies-for-building-a-bigger-network-on-linkedin/
July 22, 2020
In this video we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we'll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out. First and foremost, email marketing helps you to increase the ROI from your digital marketing efforts. How does it do this? Well, the first thing that it does is it keeps you top of mind with the folks on your email list. Sometimes your email list might be comprised of past patients, or it might be comprised of somebody who just downloaded a resource from your website, or even somebody who just requested a consultation with your practice.
Visit Socialspeaknetwork.com to learn more.
July 8, 2020
Today we're going to be talking about how to make sure that your healthcare practice or wellness practice, is getting in front of the right people at the right time through the use of Google ads for your healthcare marketing. In this podcast episode, I'm going be sharing my screen.
Healthcare practices often have an advertising budget, and typically this advertising budget can be split between digital and traditional marketing. We found in our digital marketing experience that Google Ads is one of the best places to run advertisements for your business to make sure that you are reaching prospects and getting new leads into your practice.
We've talked in the past about how it's important to have a landing page and a lead capture system, so that you can then follow up with these individuals as well. To read the full transcript, please visithttps://socialspeaknetwork.com/adwords-campaigns-healthcare-marketing.
July 1, 2020
A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh social media ideas, especially when you have to post something daily on different platforms. Next time you think there’s nothing for you to post, think again. Here are 11 content ideas to fill your social media calendar. Learn More Here https://socialspeaknetwork.com/11-content-ideas-to-fill-your-social-media-calendar/