December 3, 2019
In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn't worked, along with making sure your content is attracting the right target audience you are looking for. We dive into Google Analytics, Facebook, Instagram, YouTube, Pinterest, and more!
We also mention this AMAZING tool we have been using for Pinterest called TailWind, it has significantly increased our traffic to our website!
To learn more about this review, visit our blog at https://socialspeaknetwork.com/how-to-review-your-digital-marketing-strategy-for-2019
November 19, 2019
As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives.
With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their audience. Healthcare is no exception.
As a healthcare professional or organization, you need to step up your social media strategy in order to reach your target audience, boost patient engagement, and improve health outcomes.
Learn more on our blog https://socialspeaknetwork.com/5-social-media-marketing-tips-for-healthcare-professionals
November 13, 2019
Having an active social media presence has become mandatory across different industries, even the healthcare industry. Unfortunately, many physicians find social media marketing intimidating.
The way patients approach healthcare today is different than it was a decade ago. Today, social media is the most relevant advertising channel for you and your practice. It is a cost-effective way to increase reach, build credibility, and attract new patients.
Still on the social media fence?
November 6, 2019
In this podcast, we are going to be talking about all things email marketing for health care centers, oftentimes health care centers and clinics are worried about remaining HIPPA-compliant while pursuing email marketing efforts as part of their digital marketing strategy period.
So you need to be aware of the technology that you're using and make sure that you have a signed with the software of your choice. Email marketing is incredible way to stay top of mind with your patients and your prospects.
It allows health care centers to increase the ROI of their digital marketing efforts and build loyalty and trust with those in the community. Please take a look at the video below, and transcript to learn more about how email marketing can be utilized by your clinic in order to reach more prospects, book more appointments and increase the bottom line of your marketing.
Read the transcript for Healthcare marketing at SocialSpeakNetwork.com
October 30, 2019
Love it or hate it, email remains to be one of the primary means of communication. Despite its age, ubiquity, and versatility, most business owners assume that it is one of those things that doesn’t work. Maybe that’s even you and your practice.
Email is actually a great option for marketing and promoting your practice. Here are 6 reasons why healthcare businesses and providers should do email marketing.
Learn more here https://socialspeaknetwork.com/6-ways-healthcare-businesses-can-benefit-from-email-marketing/
October 15, 2019
According to a report in the Annals of Family Medicine, 45% of physicians receive new patients through referrals. Like any medical practitioner, you want to make sure that your practice is supported by your referral partners and your community.
We know that you are doing your part in referring patients to other physicians whom you feel are the best. But are they returning the favor of referring their patients to you?
If you’re looking for ways to get more referrals, keep reading. Let’s take a look at some of the best practices your office should maintain to maximize the potential of your patient referral program.
Read more at SocialSpeakNetwork.com
October 9, 2019
Video marketing is such an important piece of your digital marketing strategy. In today's marketing world people want to be able to connect with their healthcare providers and know who they are.
Gone are the days of making extravagant videos, going WAY over budget, having a studio, etc. Let's get back to the basics, being authentic in the videos, recording on smartphones or newer computers with good quality. Videos are such an easy way to be able to connect with your audience on a deeper level.
Read more here https://socialspeaknetwork.com/why-video-marketing-is-such-an-important-piece-of-your-online-strategy
October 2, 2019
Today we're going to be talking about Lead generation. We've already discussed Facebook advertising and social media marketing and lead generation ties into this as well as your patient Journey very closely.
Now as we dive into lead generation, there are some basic components that we are going to discuss. The first is having a clear understanding of what your ideal patient is looking for online, then it includes creating the messaging that's going to bring this person into the door and get them interested in learning more, followed by the technical aspects of creating a landing page a welcome email and a thank you page. as we discussed these items were going to dive into the hero's journey and what this means for creating advertising copy that captures the attention, build trust, and books initial consultations with your patients.
Often times we see health clinics run ads that direct people to a page on their website. While this is great for building website traffic we have found that these campaigns lead to nearly zero results and a negative return on investment for health care centers. While you want to make sure that you are helping those in your community, you also need to make sure that you are understanding how the money you spend in your advertising actually relates to an increase in revenue of your bottom line.
Please - if you know that your ads just run to a page on your website, jump into your account and pause them now. The contact Social Speak so we can help you optimize these!
Let's start first with the needs of your ideal patient we've been talking about this over the past couple of months. You should already understand your Patient Journey. What brings these patients in the door? What makes them look for your services? And how can you position the benefits of coming in to see your doctors so that it answers the key questions that you are prospects have.
Read the blog and transcript at SocialSpeakNetwork.com/lead-generation-for-medical-practices/
September 25, 2019
Change is the only permanent thing in life, they say. That’s never been truer in the world of healthcare marketing. Healthcare marketing is continuously changing. Keeping up to date with the latest digital trends and consumer preference is key to remain competitive and acquire a steady stream of patients. Keep these trends in mind when planning your healthcare marketing campaign. Read more here