September 29, 2021
In the last decade, social media became the most influential marketing tool. Every business, big and small, has incorporated social media into its marketing campaign.
While the practice of social media marketing has evolved over the years, there are still a lot of myths and misconceptions around it. Worse, a lot of people are still holding on to them simply because they find it hard to stay up-to-date on what's really going on with social media.
To help you separate facts from fiction, we listed down some of the most common social media myths you need to leave behind in 2021. Believing these myths will only cripple your marketing campaign. Learn more at https://socialspeaknetwork.com/social-media-myths-need-busted/.
August 25, 2021
One thing that has been coming up in our business a lot lately is this roadmap to digital marketing. Where do you start, when do you run ads, how do you create an online community? And a lot of times, we just want to jump into one component and hope it works. Digital marketing has grown so much over the past, just five years, just a year, six months. So it's always changing, it's always growing, which keeps us on our toes because they're always adding in new things. When you think of your digital marketing, you always want to be thinking of your client or your patient's journey. What are they searching for, how are they going to find your content? How are they going to follow you, how are you going to build the know, like, trust factors? We created this roadmap. There's a lot of moving pieces, and you can't just focus on one thing. Learn more at https://socialspeaknetwork.com/how-to-create-a-roadmap-for-your-digital-marketing-strategy
July 21, 2021
When you manage several social media channels and create lots of content, it can be challenging to keep up. A social media content calendar helps you plan your content and visualize your strategy over time. It allows plenty of time to fill the spaces with relevant content, preventing you from publishing poorly written posts. It will prevent you from going into a full panic mode since everything was planned and pre-scheduled. Need help in creating social media content calendar? Follow the tips below.
July 14, 2021
Today, we are going to walk through how to upload a video correctly to YouTube. And it's kind of one of those things, fill out all the blanks, but there are some things that people don't understand that play a big piece in the SEO of your YouTube channel. So when you log in to your YouTube channel, you will have this create video here. Now, a tool that we use is called Tube Buddy, and this is a great add-on to really help add SEO, Search Engine Optimization to your YouTube videos. So we'll get to that within this tutorial, but it's called Tube Buddy, and so right here, you're gonna click to upload your video. And after you upload your video, and it just takes a quick second since I'm doing a screen share. You're going to have an option to select the files from your computer. I'm gonna go ahead and just do this Zoom recording I had done earlier with a client, so it's gonna upload the video. Based on the length of your video, it will determine how long it takes to upload it. Okay, so once you have the video, it's processing the video, YouTube does a great job of walking you through what you should be doing, okay, so again, filling out those blanks. Learn more at https://socialspeaknetwork.com/how-to-upload-a-video-to-youtube-correctly
June 2, 2021
When you post something on Facebook, Twitter, Instagram, or LinkedIn, you want people to like your post and read it, right? More engagement means more reach. The way you write your social media posts has an impact on engagement. Here are some ways to craft social media posts that create engagement. https://socialspeaknetwork.com/tips-writing-social-media-posts/
May 12, 2021
Digital marketing is becoming the new wave of healthcare marketing. With the growing competition in the healthcare industry, it is important to stay on top of digital marketing and keep your organization at the forefront of change.
Today, the competition is getting tougher and patients are getting smarter. Many of them even turn to Google for quick answers to health-related concerns. If you want to get more customers to your door, then you need to get in front of your audience and have a solid online presence. Otherwise, someone else will. This is why it’s important to have a healthcare marketing plan — so you can reach potential and existing patients at the best time.
Ever wonder what it takes to create a successful healthcare marketing campaign?
We listed down some tips that you can incorporate into your marketing plan right away.
Visit https://socialspeaknetwork.com/6-tips-for-a-successful-healthcare-marketing-campaign/ for the complete blog and transcript.
May 5, 2021
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it's also considered a social media platform. With over 2 billion monthly average users, Youtube isn't showing any signs of slowing down. If you're looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix. Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice.
Learn more at https://socialspeaknetwork.com/6-ways-to-use-youtube-as-a-marketing-tool-for-your-business/
April 28, 2021
In today's blog, we are going to cover LinkedIn, and LinkedIn is actually the oldest social media platform. It has been around since 2002 but it wasn't considered a social media platform back then. As of now, there are over 660 active monthly users and in 200 countries and over 30 million companies on LinkedIn that are actively using it each and every month. This is huge, this is huge. LinkedIn, I feel, is a very overlooked platform. A lot of people still think of LinkedIn as just a recruitment tool, just to find jobs, and that is not the case whatsoever. LinkedIn has come such a far way and they have really implemented some really cool things to help you grow your business, and it is... I see a lot of B2B but I also do see a lot of B2C, business-to-business, and business-to-consumer.
Learn more at https://socialspeaknetwork.com/how-to-use-linkedin-for-both-personal-and-business
April 14, 2021
With over 7.5 Million blog posts published every DAY, it is important to make sure you aren't just putting up content, but that you are following the best practices for Search Engine Optimization.
Here are just a few Black Hat vs White Hat SEO strategies and why you should consistently create content with your target market in mind rather than trying to find loopholes to rank more quickly on Google!
March 31, 2021
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and how you can leverage it for your business. Learn more at https://socialspeaknetwork.com/6-ways-to-grow-your-business-using-clubhouse