April 1, 2020
Over the last two decades, our lives have been slowly taken over by technology. From mobile communication to bills payment to food ordering, people are constantly looking for ways to simplify their lives.
Today, patients crave the same type of convenience when it comes to healthcare. They want an easier way to reach their provider and stay engaged in the medical process without exhausting themselves and their time. Healthcare providers, on the other hand, are also struggling to effectively reach patients in rural areas. This is where telehealth comes in. Read more today at https://socialspeaknetwork.com/what-is-telehealth-and-how-it-can-benefit-healthcare-practices/
March 24, 2020
SocialClimb is Ty’s fourth successful business in the marketing and technology space. He is passionate about building systems that actually grow practices and improve patient experiences. SocialClimb enables thousands of physicians to automatically attract new patients to their practices by building their online social reputations and automatically targeting ideal new patients. Delivering more than 1 million patient/customer interaction every month, SocialClimb helps practices transform themselves inside and out.
In this interview we discuss:
- Why reviews are so important for a medical practice
- Where reviews should be posted (what directories are most important for healthcare)?
- How can office administrators solicit reviews?
- What technology exists for getting reviews?
- Once you get a review, what should you do?
Please read the full transcript at https://socialspeaknetwork.com/ty-allen-social-climb-interview/
March 17, 2020
In today’s competitive healthcare environment, it is important to have a strong patient referral base. As a healthcare provider, you are probably aware of how powerful referrals can be for generating new patients and growing your practice. When done right, a patient referral program can add years of income to your practice. Let’s take a look at some of the best practices your office should maintain to get new patients through the door.
- Build a strong relationship with referring practices
- Improve customer experience
- Reach out on social media
- Be a thought leader
- Have a web presence
- Get more mileage from patient testimonials
Read the full blog at https://socialspeaknetwork.com/6-stra...
March 5, 2020
Video isn’t usually the first thing that professionals turn to when creating content for their marketing campaign. After all, creating a polished, well-executed video takes forever.
Video may seem like a complicated enterprise at its surface, but it provides a good return on investment. With the popularity of video at an all-time high, it’s not surprising why more and more healthcare professionals are adding video content to their healthcare marketing mix.
Here are 5 reasons why you should be getting on board with video marketing. Learn more today https://socialspeaknetwork.com/5-reasons-why-healthcare-professionals-should-embrace-video-marketing/
February 19, 2020
Not too long ago, patients relied on word-of-mouth referrals from family and friends when looking for a healthcare provider. Others would browse through the Yellow Pages and find a hospital or practice closest to their location. Today, however, the internet has become a major force in patient decisions.
With volumes of information available online, it has empowered prospective patients to find the care they need in the moments that matter most. Patients no longer have to rely on their gut instinct, guesswork or their friend’s advice.
If you want to reach new patients, then you need to know how patients are looking for providers online. Use them to your advantage to convert those searching prospects into patients.
Read more at: https://socialspeaknetwork.com/how-patients-find-and-select-healthcare-providers-and-how-to-use-it-to-your-advantage/
February 12, 2020
One question we get asked all the time is how to create custom images for your healthcare practice without spending an arm and a leg. Well, in this video we will show you how to use Canva to create the images with your brand so you can be consistent on each digital platform. To learn more visit our blog at https://socialspeaknetwork.com/social-speak-by-bims/
February 5, 2020
At this point, it’s no question whether or not your practice needs to be on social media. Almost everyone understands the importance of having a solid social media presence. However, most are overlooking the benefits of Instagram as a marketing platform.
Instagram is one of the most popular social networks on a global level. It has grown immensely over the years, with over 1 billion monthly active users. Whether you’re a dentist, dermatologist, cosmetic surgeon, plastic surgeon or an oncologist, marketing your practice on Instagram is going to bring you the business you seek. Here are some tips on how to make use of Instagram to promote your medical practice.
Learn more at https://socialspeaknetwork.com/how-to-use-instagram-to-promote-your-medical-practice
January 28, 2020
Today, we're going to be talking about search engine optimization for healthcare clinics, for medical practices, and why this is so important.
In our blog post, we also have a video that specifically is about how to do keyword research, and the ins and outs of search engine optimization so that you can actually do it, but this podcast is mostly geared towards why you need search engine optimization and the benefits of it.
To start off, why is it important?
- One-third of patients today are using their telephones or tablets to research and to book appointments. You need to make sure that you're being found online.
- 58% of healthcare marketers are using blogs and that's compared to 74% of all marketers. This means that there is room for you to grow in that space.
- And 62% of smartphone owners use their phones to search for health information. So it gives you a chance to actually answer those questions.
Read the full blog, access the tutorial, and read the transcript of this podcast at SocialSpeakNetwork.com.
January 22, 2020
You’ve heard LinkedIn is important, but is it really?
The short answer is yes.
LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users over 200 countries, it is the world’s largest professional network on the internet. Despite its popularity, many people ignore this platform simply because they do not understand how powerful it can be for exposing and growing their business. Do you have a LinkedIn account? Here are 6 reasons to create one or dust off your long-forgotten one.
Read More and Schedule a Consult at SocialSpeakNetwork.com