February 24, 2021
We are always talking to you about planning out your content, the importance of having a content calendar, researching your keywords, and it all comes down to consistency. With digital marketing, consistency is king, and this goes hand-in-hand with your social media posts. If you are trying to grow your social networks and you Google how to increase, or how to grow your Instagram followers or your Facebook likes, one of the first things that come up is consistency.
Learn more at https://socialspeaknetwork.com/content-consistency-is-king/
February 17, 2021
Tiktok is a video-based social network that allows users to create and publish short videos. The app has been downloaded more than a billion times worldwide and is now considered the trendiest social media platform. Some of you might be rolling your eyes right now, thinking it’s not suited for you. Sure, it isn’t a serious platform. But as of now, it’s the social media platform with the most opportunities to go “viral.”
It provides a great opportunity for you to build a solid online presence and position yourself as an industry expert.
Read the full blog at https://socialspeaknetwork.com/tiktok-101-6-tips-for-healthcare-professionals-and-organizations/
February 10, 2021
In this podcast, we are going to be diving into some tips and recommendations that we follow for punctuation, mechanics, and general style guides for your digital content creation.
We’ve found over the years that there are a lot of different preferences for writing styles online, and though you want your voice to reflect your brand and speak to your target market, there are some things that we consistently see businesses doing online that they potentially shouldn’t be doing.
We are focusing on websites, blogs, and social media, rather than white papers, research articles, and other technical guides. However, many of the points discussed can be brought into this type of writing, as well. Also, it is important to note that digital content does differ drastically from print, scholarly articles, and research.
Additionally, this isn’t a complete guide, but top tips to step your writing up a notch.
You can read the full blog at https://socialspeaknetwork.com/punctuation-and-writing-styles-best-practices-for-digital-content/
February 3, 2021
Let’s face it. Most visitors won’t buy your products or use your services on their first visit. The majority of them are just looking around. They’re not even sure your offer is what they really need. Just because they aren’t buying anything, doesn’t mean you have to ignore them. Remember, these are potential customers or clients. And it is a good idea to capture their email address and start building a relationship with them.
How? Through their inbox. Having an email list gives you the opportunity to talk to communicate directly with your audience. You can even use it to pitch your products or services. But the question is… How do you build an email list?
Here are some tips to help you get your first 100 email subscribers. Learn more at https://socialspeaknetwork.com/list-building-how-to-get-your-first-100-email-subscribers
January 27, 2021
Today we are going to talk about different ideas for a family practice to build their digital marketing strategy. We will go over - being a resource, being found online, email marketing, website functionality, and lead generation. Learn more at Be a resource https://socialspeaknetwork.com/digital-marketing-tips-for-family-practice
January 20, 2021
You probably belong to at least 3 Facebook groups, right? But have you ever considered creating one for your practice? If not, then you should.
In this blog post, we’ll show you how to leverage Facebook groups for your medical practice.
Read on to discover how to use Facebook groups to support and grow your practice - https://socialspeaknetwork.com/how-to-leverage-facebook-groups-for-your-medical-practice/
January 13, 2021
In this podcast, we review the steps to make sure you are optimized for local searches for your business or health and wellness center with multiple physical locations.
- Creating a page specific for that location rather than having every location only listed on one page
- Adding content specific to that location on this new location page - Claiming a Google My Business profile for each location
- Adding other directory listings for the locations
- Optimizing on-page settings such as the meta description and page title
- Linking to the location page from the content created by your specialists in the blog
- Building reviews for your locations
- And More!
January 6, 2021
Keyword research can be laborious. The research process often takes hours, only to find out that just a handful of the keywords are worthwhile.
Sure, it is a time-consuming process. But it isn’t something that should be taken lightly. Why? Because SEO helps make your website more visible. And when done right, it can dictate not just the traffic you get, but whether or not that traffic converts. But how can you make the most out of your SEO keyword research?
Use these timeless keyword research tips to ensure you attract qualified traffic. Learn more at https://socialspeaknetwork.com/6-timeless-keyword-research-tips-to-boost-your-seo-content-strategy
December 30, 2020
I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we're gonna cover seven social media trends for 2021. The first one being telehealth. Telehealth is not going away, we're going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation. Number two is sharing more about the patient's journey, getting those testimonials because again, going back to having your patient feel safe, and if they are... If it's a telemedicine or telehealth experience, we want to make sure that you're telling the story of what that's going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for, and being able to document that journey and that process that they've had and allowing them to tell their story, so really pushing that with them.
Learn more at https://socialspeaknetwork.com/7-social-media-trends-for-2021/
December 17, 2020
In this podcast, I discuss how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they're looking for. So Google's algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven't taken the time to update their website to make sure that it's fulfilling all of the most recent and up-to-date SEO protocols.
I wouldn't worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you're putting out there, and that you're putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.
Read the transcript at: https://socialspeaknetwork.com/how-to-find-topics-for-articles-and-social-media-posts-in-2021/