Social Speak Network
Facebook Advertising for your Wellness Center

Facebook Advertising for your Wellness Center

August 14, 2019

In today's podcast episode, we are going to be talking about Facebook ads. Facebook ads are important for health and wellness businesses and for healthcare services.

Facebook Ads help you establish brand recognition and brand trust quickly and easily. They also allow you to get in front of the right people at the right time. Managing Facebook Ads for your healthcare business is really to not only build your prospect list, but also to nurture those prospects.

Last week, Amber talked some about creating a social media content calendar and figuring out how many times to post and what topics to post about, and so this is taking your social media presence to really another level.

To learn more and read the full transcript, visit SocialSpeakNetwork.com.

Why it is so important to have a digital marketing strategy.

Why it is so important to have a digital marketing strategy.

August 7, 2019

In today's podcast, I talk about how important it is to have a digital marketing strategy, this is your foundation. We are all busy working inside our businesses and sometimes things get away from us and go to the back burner because they don't seem like a priority at the moment, like social media, blogging, videos, email marketing, etc. 

When you create a strategy it holds you and your team accountable and you are able to work in advance. Imagine this, you take 2- hours per month and plan out that entire month of content, you know exactly what you will be putting out onto social media, what blogs and videos you want to create and you have a plan. This makes your digital marketing process 10 times easier to accomplish but also to utilize your team and delegate to others. Work smarter not harder.  : https://socialspeaknetwork.com/why-it-is-so-important-to-have-a-digital-marketing-strategy

Interview with Kim Eickhoff: How Your Mindset Can Totally Change Your Business

Interview with Kim Eickhoff: How Your Mindset Can Totally Change Your Business

July 31, 2019

In this podcast episode, I had the pleasure of interviewing Kim Eickhoff, the founder and creator of the SHiFT program.

Kim stresses how important it is to be present in the moment and to become more aware of your own feelings, patterns, and fears.

  • Where are they showing up in your life?
  • When are you feeling sad and why?
  • When are you feeling frustrated and why?
  • Taking responsibilities for our own feelings and actions

To learn more visit: SocialSpeakNetwork.com

Interview with Caitlin and Amber - 10 Tips to Help Your Practice with Digital Marketing

Interview with Caitlin and Amber - 10 Tips to Help Your Practice with Digital Marketing

July 24, 2019

In this podcast episode, Social Speak Network co-founders discuss 10 Tips to Increase your Digital Marketing Presence in the Health & Wellness Industry. Over the upcoming weeks we will be diving into each of these in more detail.

1) Social Media Strategy
2) Facebook Ads
3) Facebook Groups
4) Instagram
5) Pinterest
6) Blogging
7) Lead Generation
8) Videos
9) Podcast
10) Email Marketing

Please check out our complete blog post at Digital Marketing in Health Care.

Interview with Shane Barker - Leading Influencer Marketing Consultant

Interview with Shane Barker - Leading Influencer Marketing Consultant

July 8, 2019
This week we had the pleasure of interviewing Shane Barker, founder of Shane Barker Consulting. Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.
 
In this interview with Shane, we focused on influencer marketing, sticking to a digital strategy, and how to engage a community online. We covered:
  • How influener marketing has changed over time.
  • How health centers can utilize influencer marketing to grow their brands online.
  • Current trends for health and wellness centers with digital marketing in 2019.
  • The top 3 things that a health and wellness business should be doing online to see a return from their digital marketing efforts.
  • The top strategy that should be followed, but often marketing teams get it wrong.
In the interview, Shane mentioned his next speaking event at the Influencer Marketing Expo (July 11, 2019). Here he will be hosting a workshop on:
  1. Influencer Marketing - Getting Started

    • What is Influencer marketing?
    • Influencer Marketing vs other marketing techniques, benefits, where is it going?
  2. How to Approach an Influencer Strategy
    • Define objectives, goals, type of goals for brands, define target audience, influencer, KPI, your channel (best for B2B and B2C).
  3. How to Identify Influencers
    • Engagement rate, reach, authenticity, product promotion, content fit, how to identify fake influencers. Freeways and paid tools.
  4. Working with Influencers
    • Type of influencers, Outreach strategy, ways to collaborate (including examples), Negotiation, relationship management (Building Rapport, Briefing, Scheduling Content, Approval Processes), Contracting & Payment Schedules.
  5. How to Measure your Campaign
    • KPI definition, links, not tracking, lack of transparency, irrelevant influencer, making only one time deal, ROI.
  6. Studies and Best Case Practice
    • Failed case, best practices for B2B and B2C.
  7. Future Trends in the Influencer Marketing Industry
    • What does 2019 and beyond look like. Which networks will rise above the rest. Will more brands incorporate IM into their IM mix.

For more information, be sure to check out ShaneBarker.com.

Social Speak Podcast Review from Expert Interviews
Interview with Rod Thomas - Director of Sales at Scorpion Healthcare

Interview with Rod Thomas - Director of Sales at Scorpion Healthcare

May 22, 2019

This week I had the pleasure of interviewing Rod Thomas is a Director of Regional Sales for Scorpion Healthcare, an award-winning digital marketing partner that has helped more than 250 hospitals and healthcare providers improve their digital presence and achieve their business goals.

Rod has consulted on digital strategy for healthcare organizations of varying sizes and services – including individual provider practices, private orthopedic groups, addiction treatment centers, small rural hospitals and major health systems. He is a graduate of Northwestern University and lives in the Chicago area with his wife and two amazing children.

In this interview with Rod, we focused on tracking marketing efforts, sticking to a digital strategy, and making sure your business goals, and patient empathy, stay at the forefront of digital marketing efforts for the healthcare industry. We covered:

- How Inbound Marketing, Web design, and traditional marketing work for healthcare brands.

- Current trends or wellness practices with digital marketing in 2019.

- Why you shouldn't just track Cost Per Click and Impressions with your digital marketing campaigns.

- The top 3 things that a healthcare center should be doing online to see a return from their SEM efforts.

- The top strategy that should be followed, but often marketing teams get wrong.

Learn more about how to use Digital Marketing for your Healthcare center

Biggest Takeaway from Podcast

One of the biggest takeaways I have from today's podcast is the role that empathy has in your digital marketing. It is so important to be empathetic and everything that you do online, you need to connect with a customer, with a client, with a patient who is going through a difficult health choice.

Now, maybe the health choice seeing simple for you, potentially, you're a dentist, and somebody needs to come in for a routine cleaning. This could be somebody who is absolutely terrified and has had negative experiences with every dentist that they've worked with up until stepping in your door and sitting down in your seat.

So you need to understand as we've talked about in multiple episodes that customer journey.

What is their patient journey as they're going from recognizing that they might have a problem to finding a solution, to actually calling up and scheduling appointments, and how can we be empathetic to them in their situation, every step of the way?

Yes, the main goal of digital marketing and online marketing is to increase your bottom line revenue, but in order to do that, you need to make sure that your story and your marketing and messaging is empathetic to the customers who are out there.

Click here to learn more about Scorpion Healthcare

How to Promote Your Healthcare Practice With Digital Marketing

How to Promote Your Healthcare Practice With Digital Marketing

May 14, 2019

As a healthcare practice, it is really important to stay top of mind with your current patients and also future patients. By using digital marketing there are so many ways to stay connected.

One question we get asked a lot is:  

“How do we increase our engagement and promote our practice with digital marketing?”

Well, that answer is a little tricky since there are many different options out there. It’s more of a combination of different tools to make your digital marketing work for you. In the digital marketing world, it is about trial and error, seeing what your audience responds to the most and how to start those conversations. 

In this blog, I am going to talk about 5 ways to help increase your engagement and promote your practice. 

Read the full blog here https://socialspeaknetwork.com/how-to-use-digital-marketing-to-grow-your-healthcare-practice

Interview with Stephen Merrigan, owner of Merrigan Media

Interview with Stephen Merrigan, owner of Merrigan Media

May 8, 2019

In today's healthcare marketing podcast we have the privileged of interviewing Stephen Merrigan of Merrigan media. Stephen has a track record for success when it comes to marketing online.

Through a combination of marketing and copy writing for advertisements and sales, Stephen Merrigan understands how to target the right customers and make your product or service appealing to them.

Though multifaceted in the field of marketing, Stephen has become a true expert in relates to developing an online marketing strategy that ties in perfectly around your product or service. With his online expertise, you can rest easily with the knowledge that your website is going to generate interest with eye-catching copy that your future customers are going to want to read.

The link mentioned in this Podcast interview on Search Engine Optimization is:

https://gsnedders.html5.org/outliner/

In this interview we discussed:

  • How Inbound Marketing, Web design, and traditional marketing work for healthcare brands.
  • Current trends with digital marketing and Search Engine Optimization in 2019.
  • The top 3 things that your should be doing online to see a return from your SEO efforts.
  • The top strategy that should be followed, but often marketing teams get wrong.

Please click here to read the entire SEO Podcast Transcript

How to Create an FAQ Section for your Healthcare Website that Attracts New Patients

How to Create an FAQ Section for your Healthcare Website that Attracts New Patients

May 1, 2019

FAQ sections of your healthcare website at one point were incredibly important, they then, however, were looked down at by a a lot of copy writers and website developers because the questions should be answered elsewhere on your website. The professional digital marketers at Social Speak Network used to even argue that an FAQ section would be better served by creating blog posts rather than having each of the questions listed on a single page. Our tune has now changed.

FAQ sections, whether they are single pages devoted to answering commonly asked questions or sections spread throughout a website that appear on specific services specialties pages, can drastically effect the performance of your health center website. These FAQ sections:

  • Increase search engine optimization (and possibility of having a Featured Snippet on Google search results)
  • Increase the likelihood of matching voice search (increasing Mobile SEO for your medical practice)
  • Build brand authority
  • Get prospects to know, like and trust your clinic
  • Create digital marketing collateral that can then be repurposed in email marketing, initial consultations with prospects, and social media posts.

Additionally, you can still provide expanded answers to these commonly asked questions in the form of blog posts and article.

Read the full blog post on How to Create a FAQ Page that Converts on your Health Center Website.