May 12, 2021
Digital marketing is becoming the new wave of healthcare marketing. With the growing competition in the healthcare industry, it is important to stay on top of digital marketing and keep your organization at the forefront of change.
Today, the competition is getting tougher and patients are getting smarter. Many of them even turn to Google for quick answers to health-related concerns. If you want to get more customers to your door, then you need to get in front of your audience and have a solid online presence. Otherwise, someone else will. This is why it’s important to have a healthcare marketing plan — so you can reach potential and existing patients at the best time.
Ever wonder what it takes to create a successful healthcare marketing campaign?
We listed down some tips that you can incorporate into your marketing plan right away.
Visit https://socialspeaknetwork.com/6-tips-for-a-successful-healthcare-marketing-campaign/ for the complete blog and transcript.
May 5, 2021
Most people think of Facebook, Twitter, and Instagram when we talk about social media marketing. But Youtube is the second biggest search engine globally, and it's also considered a social media platform. With over 2 billion monthly average users, Youtube isn't showing any signs of slowing down. If you're looking for ways to get your products or services in front of your target audience, we highly recommend that you include Youtube into your marketing mix. Here are six ways you can use Youtube as a marketing tool for your business or healthcare practice.
Learn more at https://socialspeaknetwork.com/6-ways-to-use-youtube-as-a-marketing-tool-for-your-business/
April 28, 2021
In today's blog, we are going to cover LinkedIn, and LinkedIn is actually the oldest social media platform. It has been around since 2002 but it wasn't considered a social media platform back then. As of now, there are over 660 active monthly users and in 200 countries and over 30 million companies on LinkedIn that are actively using it each and every month. This is huge, this is huge. LinkedIn, I feel, is a very overlooked platform. A lot of people still think of LinkedIn as just a recruitment tool, just to find jobs, and that is not the case whatsoever. LinkedIn has come such a far way and they have really implemented some really cool things to help you grow your business, and it is... I see a lot of B2B but I also do see a lot of B2C, business-to-business, and business-to-consumer.
Learn more at https://socialspeaknetwork.com/how-to-use-linkedin-for-both-personal-and-business
April 14, 2021
With over 7.5 Million blog posts published every DAY, it is important to make sure you aren't just putting up content, but that you are following the best practices for Search Engine Optimization.
Here are just a few Black Hat vs White Hat SEO strategies and why you should consistently create content with your target market in mind rather than trying to find loopholes to rank more quickly on Google!
March 31, 2021
Everyone is talking about Clubhouse right now and for good reason. Where else can you listen in on conversations with influential entrepreneurs, celebrities, politicians, and venture capitalists? Most of you have probably heard of Clubhouse by now, but if you still haven’t joined, here’s what you need to know about this exclusive, invite-only app and how you can leverage it for your business. Learn more at https://socialspeaknetwork.com/6-ways-to-grow-your-business-using-clubhouse
March 24, 2021
Today, we're going to talk about Canva, and we've talked about Canva a few times in the past. The reason I want to bring it up again is it's such an important tool to your digital marketing strategy. Canva is going to be your go-to resource if you are doing any type of social media, blogging, YouTube videos, you're going to be able to create all of your custom graphics through Canva. And the one thing I love about Canva the most is that they make it super user-friendly, they're always introducing new aspects to the platform, and it really allows you to stand out from the crowd and you don't have to be a graphic designer in order to do this. That's what I love most. When you come to Canva, there is a free version and a paid version. We use the paid version, I think it's $12.95 a month, and it's amazing. What you're going to do is you can come in here and click "Create a design." As you can see, there are so many different types of designs you can choose from.
Learn more at https://socialspeaknetwork.com/how-to-create-custom-graphics-in-canva
March 17, 2021
By now, you probably already know that Linkedin is a great place to generate leads. And publishing valuable content on the platform positions you as an authority in your industry, so you started writing content.
You spent hours researching, writing, and editing. Finally, your article is ready for publishing. Beaming with excitement, you clicked “post”. A few minutes later, you checked again hoping to see some likes and comments. Unfortunately, there is none.
Here’s the thing… If you’re not getting views on your LinkedIn posts, then you’re missing out on thousands of potential leads. The good news is that you can boost your engagement rates with just a few tweaks.
Follow these tips to write Linkedin posts that attract views and engagement - https://socialspeaknetwork.com/6-easy-tips-to-make-your-linkedin-posts-standout/
March 10, 2021
Today's podcast discusses remarketing ads or retargeting ads. Specifically, we're going to be focusing on Facebook, however, this also applies to Google or any other ad network that you're on, as long as you have that tracking code on your website, that then tracks what people have been doing with either the ads, or with your website once they get there.
First of all, why should you have retargeting ads for your marketing?
There are five main reasons that I think of when it comes to remarketing ads. These include:
- Brand Awareness
- Create more qualified leads
- Show Your Audience Compelling Content that Aligns with Their Interests
- Automate and Streamline Upsells and Sales
- Increase ROI with Retargeting Ads
Read the blog at: https://socialspeaknetwork.com/5-benefits-to-running-remarketing-ads-on-facebook/
March 9, 2021
In our most recent podcast, we interview G. the Creative Director at B.Co Agency.
With over 11+ years in design and creative visuals, I have been able to study and learn the creative industry and the impact of having proper marketing tools. With my role as the Producer and Creative Director at B.Co Agency, it is my mission to continue to study, learn and produce for companies big and small to help their clients take action! My goal is to produce visual tools that can exponentially grow the company’s byways of video marketing.
Learn more today at https://socialspeaknetwork.com/how-important-is-video-marketing-we-ask-the-experts/
March 3, 2021
For most people, Pinterest is nothing but a big visual search engine. It is a platform users turn to when looking for DIY projects to tackle, put-together outfits to wear, or recipes to make. But a lot of people fail to realize that Pinterest also provides a great opportunity, not only for businesses but also for healthcare providers and organizations.
Pinterest isn’t the first platform you’d think of when promoting your practice, but it can introduce your practice to a whole new audience. Plus, it can help you drive traffic to your website, generate leads, and even attract new patients. So if you’re still not using Pinterest for your healthcare practice, now is the best time to get started. Here are 6 ways to use Pinterest for your healthcare marketing plan.
Learn more at https://socialspeaknetwork.com/6-ways-to-use-pinterest-for-your-healthcare-marketing-plan