Today we're going to be talking about Lead generation. We've already discussed Facebook advertising and social media marketing and lead generation ties into this as well as your patient Journey very closely.
Now as we dive into lead generation, there are some basic components that we are going to discuss. The first is having a clear understanding of what your ideal patient is looking for online, then it includes creating the messaging that's going to bring this person into the door and get them interested in learning more, followed by the technical aspects of creating a landing page a welcome email and a thank you page. as we discussed these items were going to dive into the hero's journey and what this means for creating advertising copy that captures the attention, build trust, and books initial consultations with your patients.
Often times we see health clinics run ads that direct people to a page on their website. While this is great for building website traffic we have found that these campaigns lead to nearly zero results and a negative return on investment for health care centers. While you want to make sure that you are helping those in your community, you also need to make sure that you are understanding how the money you spend in your advertising actually relates to an increase in revenue of your bottom line.
Please - if you know that your ads just run to a page on your website, jump into your account and pause them now. The contact Social Speak so we can help you optimize these!
Let's start first with the needs of your ideal patient we've been talking about this over the past couple of months. You should already understand your Patient Journey. What brings these patients in the door? What makes them look for your services? And how can you position the benefits of coming in to see your doctors so that it answers the key questions that you are prospects have.
Read the blog and transcript at SocialSpeakNetwork.com/lead-generation-for-medical-practices/