For more than 10 years, Deb has worked with professionals to optimize their use of LinkedIn. As the founder of Wise Women Communications, a full-service marketing agency, she sees LinkedIn as a vital marketing tool for professionals at any level.
Throughout her career, Deb has worked with corporations and nonprofit organizations developing and maximizing their marketing and public relations efforts. However, senior executives often don’t see themselves as something that needs to be marketed.
Deb developed “LinkedIn for C-Suite” to provide the assistance busy executives require. By spending a minimal amount of time, professionals work with our strategists to create and optimize their LinkedIn Profiles.
With more than 20 years of experience, Deb also has a Master’s Degree in Marketing as well as a Master’s Degree in Communication Management. She has the experience and knowledge to help busy executives make an impact with their LinkedIn Profiles.
Connect with her on LinkedIn at https://www.linkedin.com/in/deborahkrier/.
In this interview we discuss:
- Current trends for businesses using LinkedIn for marketing in 2019.
- Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018.
- The top 3 things that a business owner or marketing team should be doing on LinkedIn to see a return from their efforts.
- The top strategy that should be followed, but often marketing teams get it wrong.