Abby Thompson is the Director of Marketing at Salted Stone, a global agency with an award-winning team of humans and office dogs, where she spends her days spearheading lead generation and strategic initiatives. Abby is a Boston native with a passion for mission-driven business development, branding, and technology.
In this episode, Abby provides insight into:
- Current trends she is seeing for wellness practices with inbound marketing in 2019.
- Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018.
- The top 3 things that a wellness center should be doing online to see a return from their digital marketing efforts.
- What is the top strategy that should be followed, but often marketing teams get it wrong.
- Inbound strategies Salted Stone is currently testing that you don't think many other agencies are implementing for their clients.
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