Social Speak Network

Today, we're going to be talking about search engine optimization for healthcare clinics, for medical practices, and why this is so important.

In our blog post, we also have a video that specifically is about how to do keyword research, and the ins and outs of search engine optimization so that you can actually do it, but this podcast is mostly geared towards why you need search engine optimization and the benefits of it.

To start off, why is it important?

• One-third of patients today are using their telephones or tablets to research and to book appointments. You need to make sure that you're being found online.
• 58% of healthcare marketers are using blogs and that's compared to 74% of all marketers. This means that there is room for you to grow in that space.
• And 62% of smartphone owners use their phones to search for health information. So it gives you a chance to actually answer those questions.

Read the full blog, access the tutorial, and read the transcript of this podcast at SocialSpeakNetwork.com.