Social Speak Network

Video isn’t usually the first thing that professionals turn to when creating content for their marketing campaign. After all, creating a polished, well-executed video takes forever.

Video may seem like a complicated enterprise at its surface, but it provides a good return on investment. With the popularity of video at an all-time high, it’s not surprising why more and more healthcare professionals are adding video content to their healthcare marketing mix.

Here are 5 reasons why you should be getting on board with video marketing. Learn more today https://socialspeaknetwork.com/5-reasons-why-healthcare-professionals-should-embrace-video-marketing/

Not too long ago, patients relied on word-of-mouth referrals from family and friends when looking for a healthcare provider. Others would browse through the Yellow Pages and find a hospital or practice closest to their location. Today, however, the internet has become a major force in patient decisions.

With volumes of information available online, it has empowered prospective patients to find the care they need in the moments that matter most. Patients no longer have to rely on their gut instinct, guesswork or their friend’s advice.

If you want to reach new patients, then you need to know how patients are looking for providers online. Use them to your advantage to convert those searching prospects into patients.

Read more at: https://socialspeaknetwork.com/how-patients-find-and-select-healthcare-providers-and-how-to-use-it-to-your-advantage/

One question we get asked all the time is how to create custom images for your healthcare practice without spending an arm and a leg. Well, in this video we will show you how to use Canva to create the images with your brand so you can be consistent on each digital platform. To learn more visit our blog at https://socialspeaknetwork.com/social-speak-by-bims/

At this point, it’s no question whether or not your practice needs to be on social media. Almost everyone understands the importance of having a solid social media presence. However, most are overlooking the benefits of Instagram as a marketing platform.

Why Instagram?

Instagram is one of the most popular social networks on a global level. It has grown immensely over the years, with over 1 billion monthly active users. Whether you’re a dentist, dermatologist, cosmetic surgeon, plastic surgeon or an oncologist, marketing your practice on Instagram is going to bring you the business you seek. Here are some tips on how to make use of Instagram to promote your medical practice.

Learn more at https://socialspeaknetwork.com/how-to-use-instagram-to-promote-your-medical-practice

Today, we're going to be talking about search engine optimization for healthcare clinics, for medical practices, and why this is so important.

In our blog post, we also have a video that specifically is about how to do keyword research, and the ins and outs of search engine optimization so that you can actually do it, but this podcast is mostly geared towards why you need search engine optimization and the benefits of it.

To start off, why is it important?

• One-third of patients today are using their telephones or tablets to research and to book appointments. You need to make sure that you're being found online.
• 58% of healthcare marketers are using blogs and that's compared to 74% of all marketers. This means that there is room for you to grow in that space.
• And 62% of smartphone owners use their phones to search for health information. So it gives you a chance to actually answer those questions.

Read the full blog, access the tutorial, and read the transcript of this podcast at SocialSpeakNetwork.com.

You’ve heard LinkedIn is important, but is it really?

The short answer is yes.

LinkedIn is a social networking site that allows professionals and business people, regardless of their industry, to connect. With more than 600 million users over 200 countries, it is the world’s largest professional network on the internet. Despite its popularity, many people ignore this platform simply because they do not understand how powerful it can be for exposing and growing their business. Do you have a LinkedIn account? Here are 6 reasons to create one or dust off your long-forgotten one.

Read More and Schedule a Consult at SocialSpeakNetwork.com

In this video, we discuss 4 different content calendar for your practice to implement. Having an overview plan for your digital marketing content is key to success. To learn more visit https://socialspeaknetwork.com/creating-your-content-calendar-for-2020

January marks a time for new beginnings. Now that 2020 is just around the corner, it’s time to start
thinking about your New Year’s resolutions.

For busy physicians and other healthcare professionals, resolutions to improve medical practice and maintain work-life balance are ideal. But it is also a good idea to include some marketing-related resolutions to your list. After all, the start of the year is the perfect time to set ambitious goals to ensure that your practice is more successful than the last.

Here are 7 digital marketing resolutions you should make this year. Keep these resolutions in mind,
and you could be well on your way towards making 2020 the best year for your practice. https://socialspeaknetwork.com/social-speak-by-bims/

In this podcast we review the exact strategy Social Speak uses with their healthcare practices to boost new consultations and build brand loyalty online. 

Please view the video at Youtube if you would like to see the screen share - click here to access.

The Social Speak Digital Strategy for Medical Marketing (our Roadmap to Digital Marketing) includes:

• Social Media
• Blogging
• SEO and Physician Interviews
• Landing Page
• Automated Email Follow-Up

The tools discussed in the podcast include:

• Content Creation Prompts (your patient journey)
• LeadPages
• Facebook Ads
• Google Ads
• Google Tag Manager
• InfluxMD

If you are looking to increase the ROI from your digital marketing in 2020, please reach out to schedule a consultation today! We can't wait to learn more about your practice.