Social Speak Network

I know that 2020 was quite the year, and we had to make a lot of changes in our digital marketing strategies, so today we're gonna cover seven social media trends for 2021. The first one being telehealth. Telehealth is not going away, we're going to have to continue the awareness that your practice is offering telehealth consultations and make sure that your patients feel safe and comfortable doing that, so continuing those posts, letting them know the process, and making sure that it is user friendly for them to schedule that telehealth consultation. Number two is sharing more about the patient's journey, getting those testimonials because again, going back to having your patient feel safe, and if they are... If it's a telemedicine or telehealth experience, we want to make sure that you're telling the story of what that's going to be like, how is it going to work for them, and also recognizing when a patient starts with you and what they came in for, and being able to document that journey and that process that they've had and allowing them to tell their story, so really pushing that with them.

Learn more at  https://socialspeaknetwork.com/7-social-media-trends-for-2021/

In this podcast, I discuss how to find content to discuss in social media as well as your blog posts as a way to increase patient engagement and to build credibility in your field, as well as how to really build that search engine optimization on your website. So there recently, just last week, there was a Google algorithm update. If you follow anybody who talks about SEO, they are talking about this update and about the volatility that a lot of industries saw especially healthcare. But I think the biggest thing that this volatility comes down to is that Google wants to show individuals the best content for whatever search they're looking for. So Google's algorithm updates are continually trying to weed out the websites that are following bad SEO practices, and that haven't taken the time to update their website to make sure that it's fulfilling all of the most recent and up-to-date SEO protocols.

I wouldn't worry so much about this algorithm update. Another one is going to happen again. Everything that you change now might change again. So instead of focusing on the minute details, as long as you have proper SEO in the back-end structure of your website, and for that, please feel free to reach out, we can run a couple of reports for you, make sure that that is all set up correctly. But instead of really focusing on that and worrying about that, worry about the content that you're putting out there, and that you're putting together. So I had a great call today with a new prospect, and he runs a few websites that put out exceptional articles, interviews, information for his clients, and really his goal is to empower them to be able to make informed decisions. And that is the whole goal of his website, however, we recommend any website, any service-based website, or even product-based website, seeks to fulfill the same goal and the same mission.

Read the transcript at: https://socialspeaknetwork.com/how-to-find-topics-for-articles-and-social-media-posts-in-2021/

Everybody loves prizes and freebies. And when it comes to social media marketing, there is no easier way to win over your target audience and grow your following than running contests and giveaways. After all, it’s the season of giving, right?

Capitalize on the holiday season by running a contest or giveaway. When done right, it can serve as a free advertisement for your brand. This is great, especially if the nature of your contest is to encourage people to share your post, which can help you build awareness. Soon, you’ll have a very strong following.

Here are 7 holiday-themed contests and giveaways you should try to boost your social media presence.

https://socialspeaknetwork.com/7-holiday-themed-contests-and-giveaways-to-attract-new-followers

Hello everyone. Happy Wednesday. I'm excited to talk about Googling yourself today in today's blog. If you listen to our podcast on Monday, the first two questions that we had spoken about were, why is it important to Google yourself and your practice and how do you fix the information that is out there if it's incorrect or outdated.

Learn more at https://socialspeaknetwork.com/the-importance-of-googling-yourself-and-your-practice

It is National Podcast Week, and in today's podcast, we will be covering some great information! 

Today the questions we will be covering are:

• Why is it important to Google yourself and your practice?
• How do you fix outdated or wrong information on old directories?
• How often should you be updating your content on your website and social media sites?
• How does each social platform work for your practice? 

Be sure to subscribe to our podcast on Podbean and iTunes

The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies. Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they have the luxury of shopping for healthcare. By staying active on social media, you stay on top of mind.

There are many ways you can promote your practice to reach these patients in the coming weeks. Hopefully, these holiday marketing tips will help you get your gears turning and start driving results your way.

• Festive social media content
• Film a holiday marketing video
• Holiday email marketing
• Host a social media contest
• Invite your audience to submit their New Year’s Goals
• Give back to the community

Read the full blog at:

https://socialspeaknetwork.com/fun-and-festive-holiday-marketing-tips-for-healthcare-professionals/

Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening to our podcast, please head on over to socialspeaknetwork.com and check out the related blog post or over to YouTube just to watch the video. The first thing that we are going to be talking about is backups and tools to utilize for backing up and why it's important. Then we are jumping into updating your WordPress files, removing unused themes and plugins, adding a layer of security, and finally, if you've been hacked, what to do.

Read the transcript at: https://socialspeaknetwork.com/website-maintenance-and-malware-for-2021/

Instagram has grown to a whopping 1 billion monthly active users. The competition on the platform is palpable. If you’re wondering how you can shine in this overcrowded space, you’re not alone.

Growing your Instagram following organically can be a challenge, but it’s not impossible. In this blog post, we’ll share with you some foolproof ways to take your Instagram game to the next level.

 https://socialspeaknetwork.com/8-ways-to-grow-your-instagram-following-organically

Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing. Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health concerns, and combat misinformation. When using social media for marketing purposes, it is important to keep in mind that social media marketing is more than just creating an account and then posting updates once in a while. If you’re looking to do more with your healthcare social media marketing, we urge you to read on. Use these tips to start improving your strategy.

Learn more at https://socialspeaknetwork.com/best-practices-for-healthcare-social-media-marketing

This is our first podcast for our monthly Q&A  series.

In this podcast, we will go over

- Why is it so important to do a social media audit and get rid of old accounts? 

- Does blogging help your SEO and how can you find keywords/phrases to blog about? 

- Why is it important to mix up your social media content? 

- What are a few tools we use to make our digital marketing life a bit easier? 

- Why should you be running Facebook ads, even if you feel they haven’t been successful before.

To learn more or schedule your free 30-min consultation https://socialspeaknetwork.com/