Social Speak Network

Farotech is a comprehensive, growth-driven digital marketing agency that implements a systematic approach to lead generation, nurturing and conversion by utilizing scalable web design, cutting edge inbound strategies, and creative video development.

In this interview with CEO and founder, Chris Carr, we focused on inbound marketing, web design, and video marketing for the healthcare industry. We covered:

• How Inbound Marketing, Web design, and video for large orthopedic brands relate to short-term and long-term strategic marketing decisions.
• Current trends are you seeing for wellness practices with SEO marketing in 2019.
• Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018.
• The effect of video on digital marketing for healthcare.
• The top 3 things that a wellness center should be doing online to see a return from their SEM efforts.
• The top strategy that should be followed, but often marketing teams get it wrong.
• Marketing strategies your team is currently testing that you don't think many other agencies are implementing for their clients.

Please be sure to subscribe to the Social Speak Podcast for more interviews with experts in digital marketing for health and wellness businesses. To learn more about Farotech, click here.

Key takeaways include:

1. Don't just change your website if you think it can work better to reach the KPIs you've identified for your practice. Install software to create Heatmaps. These heatmaps show how prospects are engaging with your site and allow you to test different layouts and understand how design effects conversions. [6:50]
2. Dive deep into your buyer personas or patient personas. Your goal is to create content that creates an emotional connection about how their life can be after they come into your practice. Cast a wide net, but also tap into individual niches. [14:23] and [27:01]

3. Though you will benefit from a professional video on your homepage, lower cost, authentic videos for asset pages or pages that answer commonly asked questions about your specialties. These can then be repurposed for a variety of uses. [16:45]

4. Dive into both Local and Traditional SEO tactics. First consider the commonly used, but less competitive keywords to grow your domain authority, then progress to the more competitive keywords when writing your blog content. Additionally, create and follow an editorial calendar to be more Proactive in your marketing rather than reactive. [32:11]
5. Hiring a scalable team of specialists can be less expensive that hiring employees in house. [3:18]

John is a technical SEO expert who's deeply engaged in the local and national SEO community. With over 15 years of web management experience, John has led digital strategy for many enterprise healthcare companies such as Epic Health Services, Aveanna Healthcare, Cornerstone Healthcare Group, and more!

Founded in 2009, Cardinal Digital Marketing has been ranked the #1 fastest growing agency in the Southeast (The Agency 100). In addition, they have been consecutively named on the Inc. 5000 list of fastest growing privately-held US companies in 2014 and 2015. The agency has also been a multi-year recipient of the Atlanta Business Chronicle’s Pacesetter Awards as well as selected as one of the 101 Best and Brightest Companies to Work For®.

Cardinal keeps pace with rapidly shifting trends in Digital Marketing, and develops engagement strategies that are not defined by a platform or a category, but leverage the best marketing vehicle to solve every unique challenge. They approach every situation with the client’s customer in mind and measure success not by increased traffic or impressions, but instead higher client profits.

Services offered include Search Engine Optimization, Pay Per Click Advertising, Social Media Management, Web Design & Development, Mobile Marketing, Online Reputation Management, Web Analytics, and more. What are your specialties?

In this interview we focused on SEO and search marketing for health and wellness businesses. We covered:

• The difference between SEO and Search Marketing and how this differs from other types of digital marketing.
• Current trends are you seeing for wellness practices with SEO marketing in 2019.
• Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018.
• The top 3 things that a wellness center should be doing online to see a return from their SEM efforts.
• The top strategy that should be followed, but often marketing teams get it wrong.
• Marketing strategies your team is currently testing that you don't think many other agencies are implementing for their clients.

Please be sure to subscribe to the Social Speak Podcast for more interviews with experts in digital marketing for health and wellness businesses. To learn more about Cardinal Digital, click here.

Abby Thompson is the Director of Marketing at Salted Stone, a global agency with an award-winning team of humans and office dogs, where she spends her days spearheading lead generation and strategic initiatives. Abby is a Boston native with a passion for mission-driven business development, branding, and technology. 

In this episode, Abby provides insight into:

• Current trends she is seeing for wellness practices with inbound marketing in 2019.
• Tactics that were expected to perform well or had a lot of hype, but failed to take hold in 2018.
• The top 3 things that a wellness center should be doing online to see a return from their digital marketing efforts.
• What is the top strategy that should be followed, but often marketing teams get it wrong.
• Inbound strategies Salted Stone is currently testing that you don't think many other agencies are implementing for their clients.

Please subscribe to Social Speak Podcast for more interviews with experts in digital marketing for the health and wellness industry.

In this episode, I talk you through Steps 3-5 to creating your strong video marketing strategy. 

In this episode, we will be going over steps 1 & 2 to creating your video marketing strategy

In this video, I show you how easy it is to upload your videos from YouTube to Pinterest. You should start thinking of Pinterest as a visual search engine. People can now watch full videos on Pinterest without leaving. It's also a great way to grow your YouTube subscribers. For more great tips follow our blog at https://socialspeaknetwork.com/blog/

For more, and to download our complete list of National Observances in 2019, read our recent blog on Content Marketing Strategy, Content Marketing Plans, and Editorial Calendars.

For more, read our recent blog on Content Marketing Strategy, Content Marketing Plans, and Editorial Calendars.

For more, read our recent blog on Content Marketing Strategy, Content Marketing Plans, and Editorial Calendars.

How to write a blog for beginners. You’ve been told that you need to write blogs for your business, you now understand these blogs need to be 2,500+ words, but how do you find the time in your schedule to actually write a good blog post?

Everything in marketing always comes back to finding systems that will work for your schedule to write an educational and informative blog post quickly.

In this video I’ll be going through my top tips for writing a good blog post quickly.

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